Kaspersky Lab has been sponsoring Ferrari since 2010. With each year the partnership has grown, and Kaspersky Lab’s branding has appeared on Ferrari’s F1 cars for three consecutive seasons. 2013 brings a new strategic level to the partnership between the two companies: following a new 5-year commercial agreement signed in April 2013, Ferrari is now a customer of Kaspersky Lab, receiving total endpoint IT security from the protection specialists.
MOSCOW, April 23, 2013 -Kaspersky Lab, an official sponsor of Scuderia Ferrari, is pleased to announce that it is becoming the IT security provider of choice to the world-renowned brand.
Kaspersky Lab has been sponsoring Ferrari since 2010. With each year the partnership has grown, and Kaspersky Lab’s branding has appeared on Ferrari’s F1 cars for three consecutive seasons. 2013 brings a new strategic level to the partnership between the two companies: following a new 5-year commercial agreement signed in April 2013, Ferrari is now a customer of Kaspersky Lab, receiving total endpoint IT security from the protection specialists.
In cooperation with the Ferrari ICT department, Kaspersky Lab has tailored an endpoint solution that meets Ferrari’s specific needs. This solution has been developed after six months of rigorous compliance testing and benchmarking against other IT Security providers. The Kaspersky endpoint solution is being installed on around 4,000 computers and a further installation will be rolled out over the next year to further additional devices to cover in effect, Ferrari’s entire application landscape.
“Although from a very different industry, Kaspersky Lab is linked to Ferrari by two key things - a quest for maximum speed and the drive to find synergies. We’re like the Ferrari of our field - fast to react to immediate threats and provide solutions to them, and fast to stay ahead of the pack and come up with new and original approaches to the security paradigm in general,” said Eugene Kaspersky, CEO and co-founder of Kaspersky Lab. “And like the synergies found in Ferrari’s Scuderia racing team, where the best pioneering automotive engineering is combined with the world’s very best Formula One drivers and support teams, we too find synergies in the combination of our world-leading technologies and our elite team of ‘drivers’ - expert developers, analysts and all those who support them.”
The project is a unique benchmark for the industry as Ferrari has special needs in terms of security. The Kaspersky Lab solution will be installed not only on office computers but also on computers controlling production lines as well as on employees’ tablets and smartphones. Ferrari has imposed more stringent IT security requirements to protect its production processes, and to ensure the safety of its drivers during races. Kaspersky Lab has produced a solution which combines easy manageability with total control over complex systems.
Vittorio Boero, Ferrari Chief Information Officer, commented: “As we look for perfection in all areas of our business, we decided to improve Ferrari’s overall ICT security situation. To protect our sensitive intellectual property we needed a strong technological partner with a complete, cutting-edge IT security solution. We have chosen Kaspersky Lab for the quality of their endpoint product and because they had special customized options that could be developed specifically to meet our needs. We’re looking forward to further develop our partnership in the technological field and hope that this 5-year deal is just the first stage.”
Alexander Erofeev, Chief Marketing Officer of Kaspersky Lab, said: “Growth in the B2B sector is currently one of Kaspersky Lab’s key strategic goals. Kaspersky Lab is developing both its client base and corporate solutions. Thanks to our best of breed technologies and expertise, we have been named B2B market leaders by several highly reputable analytics agencies. Moreover in January 2013 we launched our new flagship B2B solution, Kaspersky Endpoint Security for Business. This solution provides the industry’s best defense against advanced malware and cybercrime. Its high levels of efficiency and seamless manageability make it an ideal way to protect business-critical data.”
About the sponsorship:
Kaspersky Lab entered the world of motor racing in May 2010, sponsoring the AF Corse team – involved in the Le Mans Series with Ferrari GT cars – and assuming the position of ‘Official Supplier’ to Scuderia Ferrari. Half a year later Kaspersky Lab became an ‘Official Sponsor’ of the team: Kaspersky Lab’s logo appeared on Ferrari’s Formula One cars.
The companies have also released a co-branded product: Kaspersky Internet Security Special Ferrari Edition. This security solution comes with a Ferrari-style user interface and the Ferrari Virtual Academy video simulator game to align Kaspersky Lab’s best-of-breed anti-malware technologies with the world-famous image of Scuderia Ferrari.
As part of the expanded sponsorship agreement, the Kaspersky Lab logo features prominently on the nose cone and sides of Scuderia Ferrari’s F1 cars throughout the 2012 and 2013 seasons.
About Kaspersky Lab
Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its more than 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com.
* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.
